{"id":4123,"date":"2019-10-17T13:32:42","date_gmt":"2019-10-17T17:32:42","guid":{"rendered":"https:\/\/skatox.com\/blog\/?p=4123"},"modified":"2019-10-17T13:35:20","modified_gmt":"2019-10-17T17:35:20","slug":"breves-consejos-para-el-mercadeo-por-correo","status":"publish","type":"post","link":"https:\/\/skatox.com\/blog\/2019\/10\/17\/breves-consejos-para-el-mercadeo-por-correo\/","title":{"rendered":"Breves consejos para el mercadeo por correo"},"content":{"rendered":"\n<p>Muchas personas piensan que el correo electr\u00f3nico es un medio obsoleto y antiguo y evitan aplicar mercadeo por correo. Pero actualmente es el mejor medio de comunicaci\u00f3n personal. Toda persona en Internet tiene un correo, pues es necesario para identificar nuestra identidad en muchos servicios. De hecho, no podemos crear una cuenta en una red social sin tener una cuenta de correo.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"639\" height=\"427\" sizes=\"(max-width: 639px) 100vw, 639px\" src=\"https:\/\/skatox.com\/blog\/images\/2019\/10\/email-1240041-639x426.jpg\" alt=\"Mercadeo por correo\" class=\"wp-image-4124\" srcset=\"https:\/\/skatox.com\/blog\/images\/2019\/10\/email-1240041-639x426.jpg 639w, https:\/\/skatox.com\/blog\/images\/2019\/10\/email-1240041-639x426-600x401.jpg 600w\" \/><figcaption>El correo electr\u00f3nico sigue siendo el mejor medio para la comunicaci\u00f3n personal<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">El mercadeo por correo<\/h3>\n\n\n\n<p>El mercadeo por correo consiste en comunicarse con posibles clientes de tu servicio o producto para transformarlos en clientes. Para esto, dependes de un buen mensaje y de establecer una comunicaci\u00f3n directa con el posible cliente. <\/p>\n\n\n\n<p>Lo mas importante es el asunto del correo. Es la primera parte del correo que se lee y probablemente la que incite a la persona a abrir el mensaje. Debe ser un mensaje directo, no muy largo y llamando a una acci\u00f3n. No recomendar\u00eda colocar el nombre del producto porque inmediatamente lo relacionan con publicidad y pueden ignorar o borrar el correo. Ser\u00eda excelente crear un intriga que llame a una acci\u00f3n, como una pregunta al receptor del correo.<\/p>\n\n\n\n<p>Despu\u00e9s crea un saludo a la persona, es importante establecer una relaci\u00f3n con el lector. Si puedes presentarte como una persona y no compa\u00f1\u00eda es probable tener mayor atenci\u00f3n, pues el receptor cree que hay otra persona detr\u00e1s del correo y no es algo automatizado (aunque en realidad lo sea). <\/p>\n\n\n\n<p>Evitar llenar el mensaje con una imagen pesada que puede lucir bien en un planfleto pero se ve mal o ilegible en un dispositivo m\u00f3vil. Evita im\u00e1genes pesadas con mucho tiempo de descargar. La mayor\u00eda de personas revisan el correo en su tel\u00e9fono y si le haces gastar megas y bater\u00eda, van a borrar r\u00e1pidamente el correo.<\/p>\n\n\n\n<p>Crea varias pruebas y revisa los resultados. As\u00ed poco a poco vas mejorando el contenido hasta obtener las metas deseadas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfPor qu\u00e9 hacerlo?<\/h3>\n\n\n\n<p>Es muy  importante aplicar <a rel=\"noreferrer noopener\" href=\"https:\/\/blog.mailrelay.com\/es\/2019\/05\/28\/las-12-estrategias-imprescindibles-de-marketing-digital-para-pymes\" target=\"_blank\">estrategias de marketing digital<\/a> en tus servicios y productos. De esta forma podr\u00e1s llegar a una audiencia mayor y aumentar las ventas. Evita pensar en el correo como un medio limitado y obsoleto, es el mejor medio para comunicarte con una persona sin distracciones. En redes sociales, por ejemplo, tienes el riesgo de que los usuarios es tan acostumbrados a recibir mensajes de publicidad que autom\u00e1ticamente ignoran cualquier mensaje, tambi\u00e9n es posible que las plataformas eliminen tus mensajes al ser considerados SPAM y te bloqueen la cuenta.<\/p>\n\n\n\n<p>Espero que te sirva de ayuda estos consejos y empieces a realizar mercadeo por correo. Si este art\u00edculo te gust\u00f3, no dudes en compartirlo y comentar tu opini\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muchas personas piensan que el correo electr\u00f3nico es un medio obsoleto y antiguo y evitan aplicar mercadeo por correo. Pero actualmente es el mejor medio&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/skatox.com\/blog\/2019\/10\/17\/breves-consejos-para-el-mercadeo-por-correo\/\">Seguir leyendo<span class=\"screen-reader-text\">Breves consejos para el mercadeo por correo<\/span><\/a><\/div>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[225],"tags":[909,962,911,963],"class_list":["post-4123","post","type-post","status-publish","format-standard","hentry","category-internet","tag-email","tag-email-marketing","tag-mercadeo","tag-mercadeo-por-correo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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Al principio, puede ser dif\u00edcil dar a conocer tu\u2026","rel":"","context":"En \u00abOtras cosas\u00bb","block_context":{"text":"Otras cosas","link":"https:\/\/skatox.com\/blog\/category\/otras-cosas\/"},"img":{"alt_text":"Recuerda que los usuarios suelen recibir varios correos al dia, intenta ser llamativo con el contenido pero no abusar de mucha publicidad","src":"https:\/\/i0.wp.com\/skatox.com\/blog\/images\/2015\/10\/email-marketing.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3602,"url":"https:\/\/skatox.com\/blog\/2017\/09\/30\/por-que-hacer-publicidad-digital\/","url_meta":{"origin":4123,"position":5},"title":"\u00bfPor qu\u00e9 hacer publicidad digital?","author":"Miguel Useche","date":"30 de septiembre de 2017","format":false,"excerpt":"Al terminar nuestro proyecto, producto o servicio luego de meses de planificaci\u00f3n y esfuerzo solemos preguntar. \u00bfC\u00f3mo conseguir los primeros clientes? \u00bfC\u00f3mo dar a conocer nuestro producto para atraer a los primeros usuarios? 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