El correo electr\u00f3nico sigue siendo el mejor medio para la comunicaci\u00f3n personal<\/figcaption><\/figure>\n<\/div>\n\n\nEl mercadeo por correo<\/h3>\n\n\n\n
El mercadeo por correo consiste en comunicarse con posibles clientes de tu servicio o producto para convertirlos en clientes. Para esto, dependes de un buen mensaje y de establecer una comunicaci\u00f3n directa con el cliente potencial.<\/p>\n\n\n\n
Lo m\u00e1s importante es el asunto del correo. Es la primera parte del correo que se lee y, probablemente, la que incita a la persona a abrirlo. Debe ser un mensaje directo, no muy largo y que invite a una acci\u00f3n. No recomendar\u00eda incluir el nombre del producto, porque inmediatamente lo relacionan con publicidad y pueden ignorar o borrar el correo. Ser\u00eda excelente crear una intriga que invite a actuar, como una pregunta dirigida al destinatario del correo.<\/p>\n\n\n\n
Despu\u00e9s, crea un saludo a la persona, es importante establecer una relaci\u00f3n con el lector. Si puedes presentarte como una persona y no como una compa\u00f1\u00eda, es probable que tengas mayor atenci\u00f3n, pues el receptor cree que hay otra persona detr\u00e1s del correo y no es algo automatizado (aunque en realidad lo sea).<\/p>\n\n\n\n
Evitar llenar el mensaje con una imagen pesada que puede lucir bien en un panfleto, pero que se ve mal o resulta ilegible en un dispositivo m\u00f3vil. Evita im\u00e1genes pesadas que tardan mucho en cargar. La mayor\u00eda de las personas revisan el correo en su tel\u00e9fono y si les haces gastar megas y bater\u00eda, van a borrar r\u00e1pidamente el correo.<\/p>\n\n\n\n
Crea varias pruebas y revisa los resultados. As\u00ed, poco a poco vas mejorando el contenido hasta alcanzar las metas deseadas.<\/p>\n\n\n\n
\u00bfPor qu\u00e9 hacerlo?<\/h3>\n\n\n\n
Es muy importante aplicar estrategias de marketing digital a tus productos y servicios. De esta forma, podr\u00e1s llegar a una audiencia m\u00e1s amplia y aumentar las ventas. Evita pensar en el correo como un medio limitado y obsoleto, es el mejor medio para comunicarte con una persona sin distracciones. En redes sociales, por ejemplo, tienes el riesgo de que los usuarios est\u00e9n tan acostumbrados a recibir mensajes de publicidad que autom\u00e1ticamente ignoran cualquier mensaje, tambi\u00e9n es posible que las plataformas eliminen tus mensajes al ser considerados SPAM y te bloqueen la cuenta.<\/p>\n\n\n\n
Espero que estos consejos te ayuden y que empieces a hacer mercadeo por correo. Si este art\u00edculo te gust\u00f3, no dudes en compartirlo y comentar tu opini\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"
Muchas personas piensan que el correo electr\u00f3nico es un medio obsoleto y evitan aplicar el mercadeo por correo electr\u00f3nico. Pero actualmente es el mejor medio…<\/p>\n
Seguir leyendoBreves consejos para el mercadeo por correo<\/span><\/a><\/div>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[225],"tags":[909,962,911,963],"class_list":["post-4123","post","type-post","status-publish","format-standard","hentry","category-internet","tag-email","tag-email-marketing","tag-mercadeo","tag-mercadeo-por-correo","entry"],"yoast_head":"\nBreves consejos para el mercadeo por correo - El blog de Skatox<\/title>\n<meta name=\"description\" content=\"Conoce las estrategias necesarias para tener un buen mercadeo por correo electr\u00f3nico y llegar tu contenido a un p\u00fablico mas amplio\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skatox.com\/blog\/2019\/10\/17\/breves-consejos-para-el-mercadeo-por-correo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Breves consejos para el mercadeo por correo - El blog de Skatox\" \/>\n<meta property=\"og:description\" content=\"Conoce las estrategias necesarias para tener un buen mercadeo por correo electr\u00f3nico y llegar tu contenido a un p\u00fablico mas amplio\" \/>\n<meta property=\"og:url\" content=\"https:\/\/skatox.com\/blog\/2019\/10\/17\/breves-consejos-para-el-mercadeo-por-correo\/\" \/>\n<meta property=\"og:site_name\" content=\"El blog de Skatox\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ElWeblogdeSkatox\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-17T17:32:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-07T19:14:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/skatox.com\/blog\/images\/2019\/10\/email-1240041-639x426.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"639\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Miguel Useche\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@skatox\" \/>\n<meta name=\"twitter:site\" content=\"@skatox\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miguel Useche\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/skatox.com\\\/blog\\\/2019\\\/10\\\/17\\\/breves-consejos-para-el-mercadeo-por-correo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/skatox.com\\\/blog\\\/2019\\\/10\\\/17\\\/breves-consejos-para-el-mercadeo-por-correo\\\/\"},\"author\":{\"name\":\"Miguel Useche\",\"@id\":\"https:\\\/\\\/skatox.com\\\/blog\\\/#\\\/schema\\\/person\\\/e081bf33c5b0f1b0514e253cb578e1ba\"},\"headline\":\"Breves consejos para el mercadeo por correo\",\"datePublished\":\"2019-10-17T17:32:42+00:00\",\"dateModified\":\"2026-08-07T19:14:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/skatox.com\\\/blog\\\/2019\\\/10\\\/17\\\/breves-consejos-para-el-mercadeo-por-correo\\\/\"},\"wordCount\":486,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/skatox.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/skatox.com\\\/blog\\\/2019\\\/10\\\/17\\\/breves-consejos-para-el-mercadeo-por-correo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/skatox.com\\\/blog\\\/images\\\/2019\\\/10\\\/email-1240041-639x426.jpg\",\"keywords\":[\"email\",\"email marketing\",\"mercadeo\",\"mercadeo por correo\"],\"articleSection\":[\"Internet\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/skatox.com\\\/blog\\\/2019\\\/10\\\/17\\\/breves-consejos-para-el-mercadeo-por-correo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/skatox.com\\\/blog\\\/2019\\\/10\\\/17\\\/breves-consejos-para-el-mercadeo-por-correo\\\/\",\"url\":\"https:\\\/\\\/skatox.com\\\/blog\\\/2019\\\/10\\\/17\\\/breves-consejos-para-el-mercadeo-por-correo\\\/\",\"name\":\"Breves consejos para el mercadeo por correo - El blog de Skatox\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/skatox.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/skatox.com\\\/blog\\\/2019\\\/10\\\/17\\\/breves-consejos-para-el-mercadeo-por-correo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/skatox.com\\\/blog\\\/2019\\\/10\\\/17\\\/breves-consejos-para-el-mercadeo-por-correo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/skatox.com\\\/blog\\\/images\\\/2019\\\/10\\\/email-1240041-639x426.jpg\",\"datePublished\":\"2019-10-17T17:32:42+00:00\",\"dateModified\":\"2026-08-07T19:14:12+00:00\",\"description\":\"Conoce las estrategias necesarias para tener un buen mercadeo por correo electr\u00f3nico y llegar tu contenido a un p\u00fablico mas amplio\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/skatox.com\\\/blog\\\/2019\\\/10\\\/17\\\/breves-consejos-para-el-mercadeo-por-correo\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/skatox.com\\\/blog\\\/2019\\\/10\\\/17\\\/breves-consejos-para-el-mercadeo-por-correo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/skatox.com\\\/blog\\\/2019\\\/10\\\/17\\\/breves-consejos-para-el-mercadeo-por-correo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/skatox.com\\\/blog\\\/images\\\/2019\\\/10\\\/email-1240041-639x426.jpg\",\"contentUrl\":\"https:\\\/\\\/skatox.com\\\/blog\\\/images\\\/2019\\\/10\\\/email-1240041-639x426.jpg\",\"width\":639,\"height\":427},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/skatox.com\\\/blog\\\/2019\\\/10\\\/17\\\/breves-consejos-para-el-mercadeo-por-correo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/skatox.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Breves consejos para el mercadeo por correo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/skatox.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/skatox.com\\\/blog\\\/\",\"name\":\"El blog de Skatox\",\"description\":\"Compartiendo mis opiniones inform\u00e1ticas mas all\u00e1 de los 280 caracteres\",\"publisher\":{\"@id\":\"https:\\\/\\\/skatox.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/skatox.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/skatox.com\\\/blog\\\/#organization\",\"name\":\"El blog de Skatox\",\"url\":\"https:\\\/\\\/skatox.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/skatox.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/skatox.com\\\/blog\\\/images\\\/2022\\\/03\\\/tux.png\",\"contentUrl\":\"https:\\\/\\\/skatox.com\\\/blog\\\/images\\\/2022\\\/03\\\/tux.png\",\"width\":218,\"height\":218,\"caption\":\"El blog de Skatox\"},\"image\":{\"@id\":\"https:\\\/\\\/skatox.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ElWeblogdeSkatox\\\/\",\"https:\\\/\\\/x.com\\\/skatox\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/skatox\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MiguelAngelUsecheCastro\",\"https:\\\/\\\/x.com\\\/skatox\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/skatox.com\\\/blog\\\/#\\\/schema\\\/person\\\/e081bf33c5b0f1b0514e253cb578e1ba\",\"name\":\"Miguel Useche\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/skatox.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/aec95b02408138cb9d08288435373552.jpg?ver=1786673429\",\"url\":\"https:\\\/\\\/skatox.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/aec95b02408138cb9d08288435373552.jpg?ver=1786673429\",\"contentUrl\":\"https:\\\/\\\/skatox.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/aec95b02408138cb9d08288435373552.jpg?ver=1786673429\",\"caption\":\"Miguel Useche\"},\"sameAs\":[\"https:\\\/\\\/skatox.com\",\"https:\\\/\\\/x.com\\\/skatox\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Breves consejos para el mercadeo por correo - El blog de Skatox","description":"Conoce las estrategias necesarias para tener un buen mercadeo por correo electr\u00f3nico y llegar tu contenido a un p\u00fablico mas amplio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/skatox.com\/blog\/2019\/10\/17\/breves-consejos-para-el-mercadeo-por-correo\/","og_locale":"es_ES","og_type":"article","og_title":"Breves consejos para el mercadeo por correo - El blog de Skatox","og_description":"Conoce las estrategias necesarias para tener un buen mercadeo por correo electr\u00f3nico y llegar tu contenido a un p\u00fablico mas amplio","og_url":"https:\/\/skatox.com\/blog\/2019\/10\/17\/breves-consejos-para-el-mercadeo-por-correo\/","og_site_name":"El blog de Skatox","article_publisher":"https:\/\/www.facebook.com\/ElWeblogdeSkatox\/","article_published_time":"2019-10-17T17:32:42+00:00","article_modified_time":"2026-08-07T19:14:12+00:00","og_image":[{"width":639,"height":427,"url":"https:\/\/skatox.com\/blog\/images\/2019\/10\/email-1240041-639x426.jpg","type":"image\/jpeg"}],"author":"Miguel Useche","twitter_card":"summary_large_image","twitter_creator":"@skatox","twitter_site":"@skatox","twitter_misc":{"Escrito por":"Miguel Useche","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/skatox.com\/blog\/2019\/10\/17\/breves-consejos-para-el-mercadeo-por-correo\/#article","isPartOf":{"@id":"https:\/\/skatox.com\/blog\/2019\/10\/17\/breves-consejos-para-el-mercadeo-por-correo\/"},"author":{"name":"Miguel Useche","@id":"https:\/\/skatox.com\/blog\/#\/schema\/person\/e081bf33c5b0f1b0514e253cb578e1ba"},"headline":"Breves consejos para el mercadeo por correo","datePublished":"2019-10-17T17:32:42+00:00","dateModified":"2026-08-07T19:14:12+00:00","mainEntityOfPage":{"@id":"https:\/\/skatox.com\/blog\/2019\/10\/17\/breves-consejos-para-el-mercadeo-por-correo\/"},"wordCount":486,"commentCount":0,"publisher":{"@id":"https:\/\/skatox.com\/blog\/#organization"},"image":{"@id":"https:\/\/skatox.com\/blog\/2019\/10\/17\/breves-consejos-para-el-mercadeo-por-correo\/#primaryimage"},"thumbnailUrl":"https:\/\/skatox.com\/blog\/images\/2019\/10\/email-1240041-639x426.jpg","keywords":["email","email marketing","mercadeo","mercadeo por correo"],"articleSection":["Internet"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/skatox.com\/blog\/2019\/10\/17\/breves-consejos-para-el-mercadeo-por-correo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/skatox.com\/blog\/2019\/10\/17\/breves-consejos-para-el-mercadeo-por-correo\/","url":"https:\/\/skatox.com\/blog\/2019\/10\/17\/breves-consejos-para-el-mercadeo-por-correo\/","name":"Breves consejos para el mercadeo por correo - El blog de Skatox","isPartOf":{"@id":"https:\/\/skatox.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/skatox.com\/blog\/2019\/10\/17\/breves-consejos-para-el-mercadeo-por-correo\/#primaryimage"},"image":{"@id":"https:\/\/skatox.com\/blog\/2019\/10\/17\/breves-consejos-para-el-mercadeo-por-correo\/#primaryimage"},"thumbnailUrl":"https:\/\/skatox.com\/blog\/images\/2019\/10\/email-1240041-639x426.jpg","datePublished":"2019-10-17T17:32:42+00:00","dateModified":"2026-08-07T19:14:12+00:00","description":"Conoce las estrategias necesarias para tener un buen mercadeo por correo electr\u00f3nico y llegar tu contenido a un p\u00fablico mas amplio","breadcrumb":{"@id":"https:\/\/skatox.com\/blog\/2019\/10\/17\/breves-consejos-para-el-mercadeo-por-correo\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/skatox.com\/blog\/2019\/10\/17\/breves-consejos-para-el-mercadeo-por-correo\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/skatox.com\/blog\/2019\/10\/17\/breves-consejos-para-el-mercadeo-por-correo\/#primaryimage","url":"https:\/\/skatox.com\/blog\/images\/2019\/10\/email-1240041-639x426.jpg","contentUrl":"https:\/\/skatox.com\/blog\/images\/2019\/10\/email-1240041-639x426.jpg","width":639,"height":427},{"@type":"BreadcrumbList","@id":"https:\/\/skatox.com\/blog\/2019\/10\/17\/breves-consejos-para-el-mercadeo-por-correo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/skatox.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Breves consejos para el mercadeo por correo"}]},{"@type":"WebSite","@id":"https:\/\/skatox.com\/blog\/#website","url":"https:\/\/skatox.com\/blog\/","name":"El blog de Skatox","description":"Compartiendo mis opiniones inform\u00e1ticas mas all\u00e1 de los 280 caracteres","publisher":{"@id":"https:\/\/skatox.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/skatox.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/skatox.com\/blog\/#organization","name":"El blog de Skatox","url":"https:\/\/skatox.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/skatox.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/skatox.com\/blog\/images\/2022\/03\/tux.png","contentUrl":"https:\/\/skatox.com\/blog\/images\/2022\/03\/tux.png","width":218,"height":218,"caption":"El blog de Skatox"},"image":{"@id":"https:\/\/skatox.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ElWeblogdeSkatox\/","https:\/\/x.com\/skatox","https:\/\/www.linkedin.com\/in\/skatox\/","https:\/\/www.youtube.com\/c\/MiguelAngelUsecheCastro","https:\/\/x.com\/skatox\/"]},{"@type":"Person","@id":"https:\/\/skatox.com\/blog\/#\/schema\/person\/e081bf33c5b0f1b0514e253cb578e1ba","name":"Miguel Useche","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/skatox.com\/blog\/wp-content\/litespeed\/avatar\/aec95b02408138cb9d08288435373552.jpg?ver=1786673429","url":"https:\/\/skatox.com\/blog\/wp-content\/litespeed\/avatar\/aec95b02408138cb9d08288435373552.jpg?ver=1786673429","contentUrl":"https:\/\/skatox.com\/blog\/wp-content\/litespeed\/avatar\/aec95b02408138cb9d08288435373552.jpg?ver=1786673429","caption":"Miguel Useche"},"sameAs":["https:\/\/skatox.com","https:\/\/x.com\/skatox"]}]}},"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3121,"url":"https:\/\/skatox.com\/blog\/2015\/01\/12\/consejos-para-mercadeo-traves-de-correo-electronico\/","url_meta":{"origin":4123,"position":0},"title":"Consejos al hacer marketing por correo electr\u00f3nico","author":"Miguel Useche","date":"12 de enero de 2015","format":false,"excerpt":"Desde los inicios de Internet hemos utilizado el correo electr\u00f3nico como medio principal de comunicaci\u00f3n e identificaci\u00f3n (al registrarnos en un sitio, siempre se nos solicita un correo electr\u00f3nico para validar nuestra identidad), pero a pesar que en los \u00faltimos a\u00f1os ha sido desplazado por las redes sociales tanto como\u2026","rel":"","context":"En \u00abInternet\u00bb","block_context":{"text":"Internet","link":"https:\/\/skatox.com\/blog\/category\/internet\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/skatox.com\/blog\/images\/2015\/01\/email.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/skatox.com\/blog\/images\/2015\/01\/email.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/skatox.com\/blog\/images\/2015\/01\/email.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":4183,"url":"https:\/\/skatox.com\/blog\/2020\/02\/05\/que-es-un-servicio-de-correos-para-mercadeo\/","url_meta":{"origin":4123,"position":1},"title":"\u00bfQu\u00e9 es un servicio de correos para mercadeo?","author":"Miguel Useche","date":"5 de febrero de 2020","format":false,"excerpt":"La tecnolog\u00eda del correo electr\u00f3nico es una de las m\u00e1s antiguas de Internet. Pero es la que solemos usar con mucha frecuencia y est\u00e1 lejos de morir. Por eso se utilizan ampliamente los correos electr\u00f3nicos para el mercadeo. Uno de los problemas de dise\u00f1o de los correos es que el\u2026","rel":"","context":"En \u00abInternet\u00bb","block_context":{"text":"Internet","link":"https:\/\/skatox.com\/blog\/category\/internet\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3345,"url":"https:\/\/skatox.com\/blog\/2016\/02\/21\/usa-el-email-marketing-para-comunicarte-con-clientes-o-lectores\/","url_meta":{"origin":4123,"position":2},"title":"Usa el email marketing para comunicarte con clientes o lectores","author":"Miguel Useche","date":"21 de febrero de 2016","format":false,"excerpt":"Cuando tienes un producto, servicio o un blog (en mi caso con otro sitio) con el tiempo acumular\u00e1s una gran cantidad de correos electr\u00f3nicos de tus clientes o visitantes, los cuales puedes aprovechar para comunicarte con ellos y promover nuevos servicios o productos, a este proceso y mezclado con t\u00e9cnicas\u2026","rel":"","context":"En \u00abInternet\u00bb","block_context":{"text":"Internet","link":"https:\/\/skatox.com\/blog\/category\/internet\/"},"img":{"alt_text":"email marketing","src":"https:\/\/i0.wp.com\/skatox.com\/blog\/images\/2016\/02\/email-marketing1-600x399.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/skatox.com\/blog\/images\/2016\/02\/email-marketing1-600x399.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/skatox.com\/blog\/images\/2016\/02\/email-marketing1-600x399.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":3436,"url":"https:\/\/skatox.com\/blog\/2016\/05\/22\/consejos-mejorar-mercadeo-por-correo\/","url_meta":{"origin":4123,"position":3},"title":"Consejos para mejorar tu mercadeo por correo","author":"Miguel Useche","date":"22 de mayo de 2016","format":false,"excerpt":"El mercadeo por correo (email marketing) consiste en enviar un mensaje comercial a un grupo de personas utilizando el correo electr\u00f3nico, donde cada persona es considerada como cliente potencial (o cliente actual). Es importante esta forma de mercadeo no solo consiste en ofrecer publicidad o productos que pueden comprar sino\u2026","rel":"","context":"En \u00abInternet\u00bb","block_context":{"text":"Internet","link":"https:\/\/skatox.com\/blog\/category\/internet\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/skatox.com\/blog\/images\/2016\/05\/email-marketing1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/skatox.com\/blog\/images\/2016\/05\/email-marketing1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/skatox.com\/blog\/images\/2016\/05\/email-marketing1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/skatox.com\/blog\/images\/2016\/05\/email-marketing1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/skatox.com\/blog\/images\/2016\/05\/email-marketing1.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":3220,"url":"https:\/\/skatox.com\/blog\/2015\/10\/23\/como-dar-conocer-tu-marca-aplicacion-sitio-web-traves-del-email-marketing\/","url_meta":{"origin":4123,"position":4},"title":"\u00bfC\u00f3mo dar a conocer tu marca, aplicaci\u00f3n o sitio web mediante el email marketing?","author":"Miguel Useche","date":"23 de octubre de 2015","format":false,"excerpt":"Hoy en d\u00eda, es com\u00fan (al menos en Venezuela) montar tu negocio desde tu casa y ofrecer tus productos a trav\u00e9s de Internet, lo que permite ahorrar en el costo de un local, en parte del personal, en el transporte a tu oficina, entre otros. Al principio, puede ser dif\u00edcil\u2026","rel":"","context":"En \u00abOtras cosas\u00bb","block_context":{"text":"Otras cosas","link":"https:\/\/skatox.com\/blog\/category\/otras-cosas\/"},"img":{"alt_text":"Recuerda que los usuarios suelen recibir varios correos al dia, intenta ser llamativo con el contenido pero no abusar de mucha publicidad","src":"https:\/\/i0.wp.com\/skatox.com\/blog\/images\/2015\/10\/email-marketing.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3602,"url":"https:\/\/skatox.com\/blog\/2017\/09\/30\/por-que-hacer-publicidad-digital\/","url_meta":{"origin":4123,"position":5},"title":"\u00bfPor qu\u00e9 hacer publicidad digital?","author":"Miguel Useche","date":"30 de septiembre de 2017","format":false,"excerpt":"Al terminar nuestro proyecto, producto o servicio luego de meses de planificaci\u00f3n y esfuerzo solemos preguntar. \u00bfC\u00f3mo conseguir los primeros clientes? \u00bfC\u00f3mo dar a conocer nuestro producto para atraer a los primeros usuarios? La respuesta es sencilla: invertir en publicidad digital. Muchas veces se comete el error de pensar que\u2026","rel":"","context":"En \u00abInternet\u00bb","block_context":{"text":"Internet","link":"https:\/\/skatox.com\/blog\/category\/internet\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/skatox.com\/blog\/wp-json\/wp\/v2\/posts\/4123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skatox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skatox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skatox.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/skatox.com\/blog\/wp-json\/wp\/v2\/comments?post=4123"}],"version-history":[{"count":0,"href":"https:\/\/skatox.com\/blog\/wp-json\/wp\/v2\/posts\/4123\/revisions"}],"wp:attachment":[{"href":"https:\/\/skatox.com\/blog\/wp-json\/wp\/v2\/media?parent=4123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skatox.com\/blog\/wp-json\/wp\/v2\/categories?post=4123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skatox.com\/blog\/wp-json\/wp\/v2\/tags?post=4123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} ![\"Mercadeo](\"https:\/\/skatox.com\/blog\/images\/2019\/10\/email-1240041-639x426.jpg\")