{"id":3602,"date":"2017-09-30T00:40:13","date_gmt":"2017-09-30T05:10:13","guid":{"rendered":"https:\/\/skatox.com\/blog\/?p=3602"},"modified":"2020-07-30T01:33:32","modified_gmt":"2020-07-30T05:33:32","slug":"por-que-hacer-publicidad-digital","status":"publish","type":"post","link":"https:\/\/skatox.com\/blog\/2017\/09\/30\/por-que-hacer-publicidad-digital\/","title":{"rendered":"\u00bfPor qu\u00e9 hacer publicidad digital?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Al terminar nuestro proyecto, producto o servicio luego de meses de planificaci\u00f3n y esfuerzo solemos preguntar. \u00bfC\u00f3mo conseguir los primeros clientes? \u00bfC\u00f3mo dar a conocer nuestro producto para atraer a los primeros usuarios? La respuesta es sencilla: <strong>invertir<\/strong> en publicidad digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muchas veces se comete el error de pensar que hacer publicidad digital es gastar dinero, pero en realidad es la mejor forma de atraer inicialmente a los clientes. Gracias a la amplia penetraci\u00f3n de las redes sociales y que todos los internautas poseen un direcci\u00f3n de correo. Hoy podemos llegar f\u00e1cilmente a nuestros potenciales clientes a un costo muy bajo, solo debemos conocer quienes podr\u00edan estar interesados e invertir tiempo en crear un buen mensaje a enviar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque la gente pasa mucho tiempo visitando las redes sociales, existe un problema de saturaci\u00f3n de informaci\u00f3n. La mayor\u00eda de personas recibe mucha informaci\u00f3n en la pantalla principal de las redes sociales y esta acostumbrada a observar lo de sus contactos mas cercanos, e ignorar el resto. Ocasionando que no preste atenci\u00f3n a la publicidad que se le muestra, de hecho, muchas personas suelen ignorar completamente el \u00e1rea de publicidad en las p\u00e1ginas web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Publicidad digital por correo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por la raz\u00f3n mencionada anteriormente, recomiendo el uso del correo electr\u00f3nico para el mercadeo. Todo internauta posee correo electr\u00f3nico y las personas del sector laboral lo revisan varias veces al d\u00eda. Por lo que es un medio seguro para enviar mensajes. Adem\u00e1s es f\u00e1cil <a href=\"https:\/\/mailrelay.com\/es\/\" target=\"_blank\" aria-label=\"undefined (abre en una nueva pesta\u00f1a)\" rel=\"noreferrer noopener sponsored nofollow\">enviar email masivo<\/a> contratando servicios o herramientas desarrolladas para este fin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La \u00fanica dificultad puede ser conseguir las direcciones de correo de posibles clientes, pero existen varias formas de obtenerlas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Comprar base de datos correo a terceros.<\/li><li>Si ya tienes un sitio web, coloca un formulario donde las personas puedan dejar un correo.<\/li><li>Crea concursos o regala parte de tu producto o servicio a cambio de una suscripci\u00f3n.<\/li><li>Puedes investigar en redes sociales qu\u00e9 personas siguen a tu competencia. Luego trata de contactarlas y obtener de alguna forma su correo electr\u00f3nico.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Luego de esto, simplemente invertir un tiempo en buen mensaje. \u00c9ste debe permitir convencer a la persona de hacer clic en un enlace a tu p\u00e1gina o al menos informar de tu producto y motivarlo a hacer una compra. Para ello, te recomiendo seguir los siguientes consejos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Breves consejos para el env\u00edo de correos<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Las personas no suelen durar mucho tiempo leyendo correo, as\u00ed que se breve con el mensaje y evitar agregar muchas im\u00e1genes.<\/li><li>Los correos son personales, trata de enviarlo de parte de una persona y no de una empresa. Escribe un mensaje personal y no algo gen\u00e9rico que parece escrito para muchas personas.<\/li><li>Env\u00eda correo de direcciones v\u00e1lidas donde una persona pueda responder. Suena obvio pero algunas organizaciones env\u00edan su publicidad de correos de robots.<\/li><li>Evitar mandar con una frecuencia muy alta, puede ser que molestes a la persona y te bloquee en vez de leerte.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Palabras finales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Espero que les haya gustado este art\u00edculo y les sea de utilidad. Recuerden aplicar estas t\u00e9cnicas en tu publicidad digital para dar a conocer su producto y as\u00ed aumentar sus ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Feliz mercadeo!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al terminar nuestro proyecto, producto o servicio luego de meses de planificaci\u00f3n y esfuerzo solemos preguntar. \u00bfC\u00f3mo conseguir los primeros clientes? \u00bfC\u00f3mo dar a conocer&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/skatox.com\/blog\/2017\/09\/30\/por-que-hacer-publicidad-digital\/\">Seguir leyendo<span class=\"screen-reader-text\">\u00bfPor qu\u00e9 hacer publicidad digital?<\/span><\/a><\/div>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[225],"tags":[591,910,88],"class_list":["post-3602","post","type-post","status-publish","format-standard","hentry","category-internet","tag-correo","tag-marketing","tag-publicidad","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 hacer publicidad digital? 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Al principio, puede ser dif\u00edcil dar a conocer tu\u2026","rel":"","context":"En \u00abOtras cosas\u00bb","block_context":{"text":"Otras cosas","link":"https:\/\/skatox.com\/blog\/category\/otras-cosas\/"},"img":{"alt_text":"Recuerda que los usuarios suelen recibir varios correos al dia, intenta ser llamativo con el contenido pero no abusar de mucha publicidad","src":"https:\/\/i0.wp.com\/skatox.com\/blog\/images\/2015\/10\/email-marketing.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3693,"url":"https:\/\/skatox.com\/blog\/2018\/04\/02\/como-promover-tu-producto-en-internet\/","url_meta":{"origin":3602,"position":1},"title":"C\u00f3mo promover tu producto en Internet","author":"Miguel Useche","date":"2 de abril de 2018","format":false,"excerpt":"Cuando finalizas la creaci\u00f3n una aplicaci\u00f3n o servicio. Comienza el proceso de como hacerlo llegar a sus posibles usuarios y para acudimos a campa\u00f1as de mercadeo. 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