{"id":3220,"date":"2015-10-23T19:08:32","date_gmt":"2015-10-23T23:38:32","guid":{"rendered":"https:\/\/skatox.com\/blog\/?p=3220"},"modified":"2023-02-28T16:59:31","modified_gmt":"2023-02-28T21:59:31","slug":"como-dar-conocer-tu-marca-aplicacion-sitio-web-traves-del-email-marketing","status":"publish","type":"post","link":"https:\/\/skatox.com\/blog\/2015\/10\/23\/como-dar-conocer-tu-marca-aplicacion-sitio-web-traves-del-email-marketing\/","title":{"rendered":"\u00bfC\u00f3mo dar a conocer tu marca, aplicaci\u00f3n o sitio web a trav\u00e9s del email marketing?"},"content":{"rendered":"\n<p>Hoy en d\u00eda, es com\u00fan (al menos en Venezuela) montar tu negocio desde tu casa y ofrecer tus productos a trav\u00e9s de Internet, permitiendo ahorrar el costo de: un local, parte del personal, costo de transporte a tu oficina, entre otros.<\/p>\n\n\n\n<p>Al principio, puede ser dif\u00edcil dar a conocer tu servicio o producto, generalmente sueles abrir cuentas de redes sociales para promocionar tu producto entre tus amigos y conocidos. Pero en corto tiempo, puedes llegar a un punto donde no puedes hacer crecer a\u00fan mas tu sector de mercado, o en el mejor de los casos, tienes tantos posibles clientes que es dif\u00edcil manejar la comunicaci\u00f3n con todos ellos o enviar mensajes personalizados a cada uno de ellos. Adem\u00e1s, recientemente a muchas personas les molesta ver publicidad en sus redes sociales y consideran invasivo ver publicaciones sobre ofertas de productos, poniendo dificultades a este medio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mail masivo<\/h2>\n\n\n\n<p>A pesar de que el correo electr\u00f3nico es el medio de comunicaci\u00f3n mas antiguo en Internet, sigue siendo el mas utilizado, lejos de estar obsoleto y el mas personal (por eso los sitios nos preguntas nuestro correo como medio de identificaci\u00f3n). Ademas, debido a lo privado\/personal del mismo, es casi seguro que los mensajes que recibimos en nuestra bandeja de correo, ser\u00e1n le\u00eddos.<\/p>\n\n\n\n<p>Por esta raz\u00f3n, siempre es el medio preferido para hacer mercadeo a trav\u00e9s de Internet, porque suele incrementar las ventas. Ademas, utilizando herramientas como <b><a href=\"https:\/\/mailrelay.com?utm_source=coobis&amp;utm_medium=skatox=&amp;utm_campaign=campaign7\" target=\"_blank\" rel=\"noopener\">Mailrelay<\/a><\/b> (el cual est\u00e1 disponible totalmente en espa\u00f1ol y su interfaz es muy intuitiva de utilizar) que permite realizar muchas operaciones con las direcciones de correos para gestionar tu marketing como: crear listas de correos (para segmentar el mercado por edad, tipo, entre otros), gestionar campa\u00f1as y sobre todo llevar el registro de los enlaces abiertos desde los correos electr\u00f3nicos enviados.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-gestor-del-servicio wp-block-embed-gestor-del-servicio wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><div class=\"lyte-wrapper\" title=\"Mailrelay, email marketing\" style=\"width:640px;max-width:100%;margin:5px auto;\"><div class=\"lyMe qsa_\\&amp;showinfo\\=1\" id=\"WYL_k5iMeiLYCl0\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/skatox.com\/blog\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fk5iMeiLYCl0%2Fhqdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/k5iMeiLYCl0\" \/><meta itemprop=\"duration\" content=\"PT2M25S\" \/><meta itemprop=\"uploadDate\" content=\"2014-01-24T11:39:00Z\" \/><\/div><div id=\"lyte_k5iMeiLYCl0\" data-src=\"https:\/\/skatox.com\/blog\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fk5iMeiLYCl0%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC hidden\"><div class=\"tT\" itemprop=\"name\">Mailrelay, email marketing<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/k5iMeiLYCl0\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/skatox.com\/blog\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fk5iMeiLYCl0%2F0.jpg\" alt=\"Mailrelay, email marketing\" width=\"640\" height=\"340\" \/><br \/>Ver este v\u00eddeo en YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"Env\u00eda tu mailing gratis: https:\/\/mailrelay.com\/es\/?utm_source=youtube&amp;utm_medium=video&amp;utm_campaign=mailrelay-email-marketing ####### Una plataforma de marketing por email que te permitir\u00e1 enviar y analizar tus campa\u00f1as. Estad\u00edsticas avanzadas, autorespondedores, env\u00edos a partir de fuente RSS, formularios de suscripci\u00f3n, soporte t\u00e9cnico y mucho m\u00e1s. Con cuentas a precios econ\u00f3micos, empezando desde 0 \u20ac mes, podr\u00e1s enviar hasta 75.000 emails al mes, con un l\u00edmite de hasta 15.000 suscriptores \u00a1Gratis!\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:640px;margin:5px auto;\"><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Este \u00faltimo punto, es el mas importante (y la raz\u00f3n de no enviar correos desde tu cuenta personal) pues te permite realizar campa\u00f1as, los cuales son correos con contenido y enlaces a tus sitios web con mayor informaci\u00f3n sobre una promoci\u00f3n o venta, por ejemplo, se acerca diciembre y puedes realizar una campa\u00f1a de ofertas navide\u00f1as, en el correo das un abreboca del contenido, captas la atenci\u00f3n del lector, el mismo har\u00e1 clic y visitar\u00e1 tu sitio para mayor informaci\u00f3n de tu producto. Al usar las herramientas mencionadas, obtendr\u00e1s muchas estad\u00edsticas que te permitir\u00e1n conocer si el correo es un \u00e9xito, que campa\u00f1a fue la mejor, puedes realizar pruebas entre segmentos de mercado y ver cual te va mejor, entre otras. Es decir, puedes tener una retroalimentaci\u00f3n y mejorar tu forma de darte a conocer.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a  href=\"https:\/\/skatox.com\/blog\/images\/2015\/10\/email-marketing.jpg\" data-rel=\"lightbox-gallery-0\" data-rl_title=\"Mercadeo por correo\" data-rl_caption=\"Recuerda que los usuarios suelen recibir varios correos al dia, intenta ser llamativo con el contenido pero no abusar de mucha publicidad\" title=\"Mercadeo por correo\"><img decoding=\"async\" width=\"500\" height=\"380\" sizes=\"(max-width: 500px) 100vw, 500px\" src=\"https:\/\/skatox.com\/blog\/images\/2015\/10\/email-marketing.jpg\" alt=\"Recuerda que los usuarios suelen recibir varios correos al d\u00eda, intenta ser llamativo con el contenido pero no abusar de mucha publicidad\" class=\"wp-image-3221\"\/><\/a><figcaption class=\"wp-element-caption\">Recuerda que los usuarios suelen recibir varios correos al d\u00eda, intenta ser llamativo con el contenido pero no abusar de mucha publicidad<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Si eres novato como yo y deseas aprender mas sobre el tema, puedes empezar con este libro titulado <a title=\"Ebook sobre email marketing\" href=\"https:\/\/blog.mailrelay.com\/es\/2015\/09\/21\/ebook-los-7-aspectos-clave-del-exito-en-email-marketing\" target=\"_blank\" rel=\"noopener\">los 7 aspectos clave del \u00e9xito en email marketing<\/a> o consulta sobre <a href=\"https:\/\/blog.mailrelay.com\/es\/category\/manuales-gratis-email-marketing?utm_source=coobis&amp;utm_medium=skatox=&amp;utm_campaign=campaign7\" target=\"_blank\" rel=\"noopener\">manuales sobre email Marketing<\/a>, con esta informaci\u00f3n tendr\u00e1s las bases para iniciarte en el env\u00edo de mail masivo y as\u00ed dar a conocer tu producto a un sector mas amplio de personas. Recuerda preparar primero tus campa\u00f1as y tomar en cuenta los <a href=\"https:\/\/skatox.com\/blog\/2015\/01\/12\/consejos-para-mercadeo-traves-de-correo-electronico\/\" target=\"_blank\" rel=\"noopener\">consejos para hacer marketing por correo electr\u00f3nico.<\/a><\/p>\n\n\n\n<p>\u00a1\u00c9xitos y deseo que puedas dar a conocer tu producto!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy en d\u00eda, es com\u00fan (al menos en Venezuela) montar tu negocio desde tu casa y ofrecer tus productos a trav\u00e9s de Internet, permitiendo ahorrar&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/skatox.com\/blog\/2015\/10\/23\/como-dar-conocer-tu-marca-aplicacion-sitio-web-traves-del-email-marketing\/\">Seguir leyendo<span class=\"screen-reader-text\">\u00bfC\u00f3mo dar a conocer tu marca, aplicaci\u00f3n o sitio web a trav\u00e9s del email marketing?<\/span><\/a><\/div>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"\u00bfAprende a publicitar tu marca\/aplicaci\u00f3n\/sitioweb usando mercadeo por correo? #marketing","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[557],"tags":[962,910,911,963],"class_list":["post-3220","post","type-post","status-publish","format-standard","hentry","category-otras-cosas","tag-email-marketing","tag-marketing","tag-mercadeo","tag-mercadeo-por-correo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo dar a conocer tu marca, aplicaci\u00f3n o sitio web a trav\u00e9s del email marketing? - El blog de Skatox<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skatox.com\/blog\/2015\/10\/23\/como-dar-conocer-tu-marca-aplicacion-sitio-web-traves-del-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo dar a conocer tu marca, aplicaci\u00f3n o sitio web a trav\u00e9s del email marketing? 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